Vestal Watches Inc. to Launch 'Vol. 6' Collection...

17 may 2004

Article by: businesswire.com

Vestal Watches Inc. to Launch 'Vol. 6' Collection
and Unveil 2004 Print Campaign;
New Showroom Opens in NYC

Vestal Watches Inc. to Launch 'Vol. 6' Collection and Unveil 2004 Print Campaign; New Showroom Opens in NYC

COSTA MESA, Calif.--(BUSINESS WIRE)--May 17, 2004--
Watch Design Innovator Combines Dark, Feudal Elegance with Worldly Functionality in Brand New Collection

Vestal, one of the world's most creatively progressive watch brands, announced the official launch of its darkly expressive, "Vol. 6" collection and introduced its new showroom at 6 Times Square in New York City. The opening of the showroom and the launch of the new collection are supported by the company's most comprehensive print advertising campaign to date.

The highly anticipated "Vol. 6" collection is set to strengthen Vestal's hold on the alternative mainstream -- and further enhances the look and feel of last season's popular Vol. 5; Grave Collection, according to Vestal Founder & President David Bonaventura.

"This collection was inspired by the great medieval cathedrals of Europe -- the architecture has something mysterious and luminous about it," said Bonaventura. "The idea of mixing dark sounds and intriguing elements with early 80s Goth culture also seemed like a great way to launch a collection."

Accordingly, key pieces in the Vestal's unisex, elegant "Vol. 6" collection include the aptly named Sanitarium, Destroyer, Prague, Seville, G5 & G7 (Global Traveler), Minx & Warlock, Saint, Purgatory, Mod, and Vota designs.

The opening of its NYC showroom and the recent addition of prestige accounts (American Rag, Fred Segal, W Hotel stores) also represent a significant turning point for Vestal's business and reputation as a true leader in the industry, felt Bonaventura.

"Vestal is one of an elite group of brands out there that are bridging the gap between the rapidly converging worlds of street, indie music, and designer looks," said Bonaventura. "Vestal is uniquely positioned creatively, musically and retailwise to make a huge impact on the market with the Vol. 6 collection. I think we are really capitalizing on the birth of the active sophisticate -- it's a very fertile time."

Vestal's supporting national print campaign features ad programs in The Fader, Black Book, Flaunt, Revolver, Vice, and others TBA -- all scheduled to run for the remainder of 2004.

To locate an authorized Vestal dealer, go to http://vestalwatch.com

About Vestal Watches Inc.

Vestal has been producing unique fashion watches for over six years. Vestal is carried in a variety of trend setting shops ranging from better specialty (Barney's NY/LA/CHI, W Hotels, American Rag, Fred Segal) to street style innovators (Stackhouse NYC, Villains, Belmont Army in Chicago) -- as well as on Vestalwatch.com. Internationally, Vestal can be found exclusively in the United Kingdom, Scandinavia, Japan, Canada, Germany, and Australia -- with new distributor relationships being established regularly. Vestal's media penetration includes editorial features in publications such as Rolling Stone, YM, Seventeen, Stuff, Maxim, Blender, as well as product placement in films and on television. Vestal is also a leader in band partnerships, having established hands-on relationships directly with the artists themselves as a means of integrating the Vestal brand into key events and special projects. Vestal's watches are unisex with each model based on a thick or thin wrist, and strictly adhere to the Vestal company mantra; to focus on the quality and design of the product as well as unique presentation. Vestal Watches Inc., located in Costa Mesa, is independently owned and operated.

Article by: businesswire.com