Panerai to open boutique in New York

13 november 2008 - source National Jeweler Network

November 13, 2008 - Article published by: National Jeweler Network

The new Panerai boutique on Madison Avenue in New York City.

New York—Watch brand Panerai will open its first New York boutique early next month.

The store will be located at 545 Madison Ave. and will offer the entire collection of both Panerai and Ferrari timepieces engineered by Officine Panerai.

The brand was born in 1860 when Giovanni Panerai opened a watch boutique in Florence, Italy. Over the years, Panerai became the official supplier to the Royal Italian Navy and developed its famed "Radiomir" and "Luminor" models. Today, the brand continues to be known for its combination of Italian design and Swiss technology.

Panerai counts one U.S. boutique in Los Angeles and worldwide boutiques in Madrid, Spain; Portofino and Florence, Italy; Beijing, Hong Kong, Shanghai, China; and Tokyo.