Same here! Is it just another ad ? >
Timex, Bedat & Co, Raymond Weil are highly positioned too. When you think that this shows the figures for the US only, can you imagine, those guys are doing extremely well in a very discreet manner.
As for Patek Philippe, their history and 'The Heritage' will be hard for others to take over, but 'never' is inhuman :-)
Now where are Lange & Sohne, Girard Perreguaux, Parmigianni, Breguet, Franck Muller, Ulysse Nardin, G. Genta and the others.
It seems that there is more than one way to convey The Message, some seemingly using the traditional methods, and others choosing different approaches. But in the end it seems that the multiple adds up to more or less, the same high price.
May be there is nothing to read from this report, it may well be just an advertisement! :-)
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